This website is operated and provided by Cycle Alert Limited (“Cycle Alert”, “we”, “us”, “our”). We believe it is important for you to know what types of information we collect from our website and how we treat information we may receive from you.

By using this website you are agreeing to the collection and use of your personal information as described in this Privacy Policy.
This Privacy Policy should be read in conjunction with our Terms of Use.

The Types of Information We Collect

We may collect and store the following types of personal information about you when you use our website and contact us in relation to our products and services:

• Name, address, telephone number, email address, company details and job position;
• Information that you provide for a specific purpose, such as to provide you with certain information you request or to send you product information and offers, emails or newsletters;
• Information in connection with communications you send us, for example to report a problem or submit queries;
• Details of the functions and services you select or use on the website; and
• Other specific information mentioned in this Privacy Policy, such as IP addresses, traffic data, and information from cookies.

You can opt-out of certain uses of the personal information we collect from you. For more information on how to opt-out, please see below.

Automated Collection

We may automatically collect information such as the type of internet browser and operating system you use, the Internet Protocol (IP) address of the computer you are using, the website from which you linked to our website and the website you visit as you leave this website. We use this information to collect broad demographic information about the visitors to the website and to improve the website’s content and to help us understand how users are interacting with the website and services provided.

Cookies

Our use of cookies

Cycle Alert set and access cookies and similar technology on your computer to obtain information about how you access and use our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will set cookies when you load and navigate around the website. By using our website you consent to our use of cookies.

What are cookies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website during your browsing session or on each subsequent visit, or to another website that recognises that cookie. The cookies we set do lots of different jobs, like help us to improve the website and to deliver a better and more personalised service, remembering your preferences, and generally improving the user experience. You can find more information about cookies at http://www.allaboutcookies.org/.

Cookies can be categorised in accordance with the categories found in the ICC UK Cookie guide as set out below:

Strictly necessary cookies – these cookies are essential in order to enable you to move around a website and use its features and enable services you have specifically asked for. Consent is not generally required for these cookies.
Performance cookies - these collect information about how visitors use a website, for example, by recording which pages users go to most often (usually on an anonymous basis).

Functionality cookies - these cookies allow a website to remember the choices a user makes, such as a user name or language preference.

Targeting or advertising cookies - these collect information about a user’s browsing habits and are usually placed by advertising networks with the website operator’s permission.

Cookies can also be categorised in accordance with how long they are saved on your device: “Session cookies” are short-term cookies that are only saved on the computer’s memory for the duration of a user’s visit to the website, whereas “Persistent cookies” remain saved in the computer’s memory for a set period of time, even after the browser session has ended.

The cookies we use

The following cookies are set on the Cycle Alert website:

Refusing or restricting cookies

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. The Help or Internet Settings function within your browser should tell you how. Alternatively, you may wish to visit http://www.allaboutcookies.org/ which contains detailed information on cookies and how to delete, restrict or block them on a wide variety of browsers. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that if you select to refuse or restrict cookies you may be unable to access certain parts of our website.

Use of Collected Information

Our primary purpose in collecting user information is to provide you with a safe, smooth, efficient, and customised experience and to provide the services you have requested. We may also use the information that you have provided to ensure that the content on our website is presented in the most effective manner for you and your computer and to allow you to participate in any interactive features on our website when you choose to do so.

By using our website and providing your personal information, you agree that we may use your personal information to:

• provide the products, services and customer support you request;
• resolve disputes and troubleshoot problems;
• prevent, detect, and investigate potentially prohibited or illegal activities, and enforce our Terms of Use;
• manage, customise and improve our services, content and advertising;
• tell you about our services and provide you with targeted marketing, service updates, and promotional offers based on your communication preferences; and
• compare information for accuracy, and verify it with third parties.

Disclosure of Personal Information

Except as expressly set out in this Privacy Policy or our Terms of Use [insert link], we do not share, sell, or lease personal information about you to any third-parties for their marketing use.

However, we may disclose personal information to provide our products and services, respond to legal requirements, enforce our policies, and protect our rights and property. The personal information you provide to us may also be shared with affiliated companies if this is necessary to provide you with our products and services, respond to your inquiries or for any other related purposes.

We may also share your personal information with:

• other companies we have instructed to provide services for us;
• other third parties for those purposes that may be reasonably ascertained from the circumstances in which the information was submitted;
• law enforcement agencies, other governmental agencies or third parties if we are required by law to do so, or in other limited circumstances (for example if required by a court order or regulatory authority, or if we believe that such action is necessary to prevent fraud or cyber-crime or to protect the website, our technology assets or the rights, property or personal safety of any person); and
• other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.

Links to Other Sites

Our website may contain links to other sites, including via our social media buttons. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, security, or privacy practices employed by other sites and a link does not constitute an endorsement of that website. Once you link to another website from our website you are subject to the terms and conditions of that website, including, but not limited to, its Internet privacy policy and practices. Please check these policies before you submit any personal data to these websites.
Security and Storage of Collected Information

Although we maintain physical, electronic, and administrative safeguards to protect your personal information from unauthorised or inappropriate access, the transmission of information via the internet is not completely secure and we cannot guarantee the security of your personal information transmitted to us or provided though the website.

Personal information that you submit via this website is sent to and stored on secure servers owned by or operated for us. However, personal information may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”) and may also be processed by staff operating outside the EEA who work for us, or for one of our service providers. By submitting your personal information, you agree to this transfer, storing or processing. In the event of such a transfer we will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this Privacy Policy.

Opt-Out

If you provide us with personal information, you will be given a choice at the time to “opt out” of certain uses we may intend, such as sending you newsletters, updated information about us, our services and offers or our website, by checking or un-checking (as directed) the relevant box.

You also have the option of “unsubscribing” from our mailing list for newsletters, alerts and updates at any time, thereby disabling any further such e-mail communication from being sent to you. To unsubscribe just send an e-mail to [email protected] with the word ‘remove’ in the subject line and the email address that you wish to be removed within the email. In addition, each electronic mailing we send you will contain details of how you can unsubscribe.

Please note that it may take up to 28 days to action your request.

Contacting Us

If you have any questions about this Privacy Policy, please contact us by clicking here, or alternatively at:

Cycle Alert
84 Mendip Court
Chatfield Road
London
SW11 3UZ

Changes to this Policy

We may amend this Privacy Policy at any time by posting the amended terms on this website. All amended terms will automatically take effect immediately on posting. Please check this Privacy Policy periodically to inform yourself of any changes.

Version: June 2014