Cycle Alert Partners with The Thompsons Group

Cycle Alert is now working with The Thompsons Group who will be offering owners of all new vehicles the option of a Cycle Alert, fitted as standard along with an option to retrofit Cycle Alert or purchase through their news e-commerce parts website.

“I am very proud to be working with The Thompsons Group. I have a huge respect for Scott and his team who share our passion for improving safety between all road users. The time is right to provide a technological solution that will go a long way towards strengthening a road culture of ‘Mutual Respect’, ultimately providing a foundation for driver and cyclist education,” said Peter Le Masurier, Cycle Alert Co-founder, Cycle Alert

Manufactured in the UK, Cycle Alert is the world’s first RFID system that specifically detects cyclists in proximity to LGVs and buses. Wireless and weatherproof, fitting time takes 30 minutes and battery life is 10 years. Cycle Alert also has on-site personnel detection, data reporting and track and trace capabilities for efficient, cost-effective fleet management.

“With the launch of Cycle Alert, Thompsons has an excellent opportunity to make significant breakthroughs in reducing work-related road risk, and is leading the way in embracing second-generation technology in this field. We think this could be a real game changer for our industry,” said Scott Burton, Managing Director, Thompson UK